Anushri Gupta

Work

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About

About Me

Hi! I’m Anushri, a Visual Communication Designer from the National Institute of Design (NID), Ahmedabad. Driven by curiosity and grounded in research, I explore contexts, people, and systems to design with clarity and purpose.

I work across research, UI/UX, and graphic design, translating insights into thoughtful visual experiences that inform, engage, and connect. My work is rooted in context-based, insight-led, and purpose-driven design. Outside of work, I love traveling, solving 3D puzzles, playing board games, and finding stories in everyday moments.

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Socials

Connect @LinkedIn

More Ideas @Behance

Scribbles @artyshri

Education

National Institute of Design, Ahmedabad, India

Bachelor's in Design, Graphic Design

2021- 2025

Hochschule Pforzheim, Baden-Württemberg, Germany

Exchange Semester
Bachelor's of Art, Visual Communication

Sep'23-Feb'24

Experience

Memesys Games Pvt. Ltd, Goa

JUN'25- OCT'25

Graphic Design

Collaborated with the creators of the SHASN on visual design for board game- MACARACCOON. Designed visual assets- static and motion for Meta Ads, Kickstarter campaigns, and game production materials including packaging and in-game components.

LILA Games, Bangalore

DEC' 24- MAY' 25

Game UI/UX Intern

Project Black (Extraction Shooter): Led UX research and usability tests to inform game flows. Designed mini-games, onboarding/tutorial UX, and interaction mechanics with a strong focus on visual clarity and player experience. FMV Dating Sim App: Re-designed the product through audience-driven UX, UI, and visual identity. Built and tested an interactive prototype to validate mechanics, flows, and brand direction.

Hemophilia Federation of India, Delhi

JUL' 24- OCT' 24

Design Reasearch

Conducted a design research project and designed a visual communication system with illustration and publication design for hemophilia awareness.

Niyogi Books, Delhi

MAY' 24- JUN' 24

Graphic Design

Designed cover to cover publication- Mathura by B.K. Goswami.

Spaceport Sarabhai

SEP' 22- MAY' 24

Graphic Design

Visual design and research publications for India’s first space think tank. Website Design with Studio Carbon

Bhaskar, Government of India 2024

SEP' 24- OCT' 24

Identity Design

Designed the visual identity for Government of India's initiative under Startup India- Bhaskar.

Memesys Games Pvt. Ltd, Goa

JUN'25- OCT'25

Graphic Design

LILA Games, Bangalore

DEC' 24- MAY' 25

Game UI/UX Intern

Hemophilia Federation of India, Delhi

JUL' 24- OCT' 24

Design Reasearch

Conducted a design research project and designed a visual communication system with illustration and publication design for hemophilia awareness.

Niyogi Books, Delhi

MAY' 24- JUN' 24

Graphic Design

Designed cover to cover publication- Mathura by B.K. Goswami.

Spaceport Sarabhai

SEP' 22- MAY' 24

Graphic Design

Visual design and research publications for India’s first space think tank. Website Design with Studio Carbon

Bhaskar, Government of India 2024

SEP' 24- OCT' 24

Identity Design

Designed the visual identity for Government of India's initiative under Startup India- Bhaskar.

Competencies

Design Research

UX Research

UI/UX

Game & Interaction

Branding

Illustration

Motion Graphics

AI Prompting

Tools

Figma, Figjam

UX Research, UI/UX, Design Systems

Figma, Figjam

UX Research, UI/UX, Design Systems

Illustrator

Vector editing

Illustrator

Vector editing

Indesign

Vector editing

Indesign

Vector editing

Photoshop

Photo manipulation

Photoshop

Photo manipulation

After Effects

Video FX

After Effects

Video FX

Premier Pro

Video editing

Premier Pro

Video editing

Framer

Web design and development

Framer

Web design and development

Procreate

Illustration

Procreate

Illustration

Midjourney

Generative AI

Midjourney

Generative AI

Google Suite

Documentation and Communication

Google Suite

Documentation and Communication