Research oriented
Research oriented
Branding & Packaging
Branding & Packaging
Awareness & Acceptance of
Female Condoms
Awareness & Acceptance of
Female Condoms
Female Sexual Health
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Visual Identity
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Packaging
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Marketing
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Strategic Design
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Safe Sparsh, a brand design project I did as part of my Design Project I where I've tried to analyze the current situation of risks to women related to unsafe sex and how as a designer I can create Awareness and Acceptance of Female Condoms.
Safe Sparsh, a brand design project I did as part of my Design Project I where I've tried to analyze the current situation of risks to women related to unsafe sex and how as a designer I can create Awareness and Acceptance of Female Condoms.
Safe Sparsh, a brand design project I did as part of my Design Project I where I've tried to analyze the current situation of risks to women related to unsafe sex and how as a designer I can create Awareness and Acceptance of Female Condoms.
Sensitizing | Research | Interviews Market study | Reflect | Ideate Understand brand positioning | Feedback | Execution
Sensitizing | Research | Interviews Market study | Reflect | Ideate Understand brand positioning | Feedback | Execution
Sensitizing | Research | Interviews Market study | Reflect | Ideate Understand brand positioning | Feedback | Execution
Duration: 6 weeks | Semester 4 | Guide: Jagadish Kumar
Duration: 6 weeks | Semester 4 | Guide: Jagadish Kumar
Problem
Problem
In the Indian context, the use of female condoms is still not widely accepted or appreciated, despite the potential consequences of unsafe sex, including unintended pregnancies and HIV/AIDS.
Despite the existence of female condoms, it is puzzling that many women are not taking advantage of them to protect themselves. This inspired me to undertake a project to understand the reasons behind this and develop ways to increase awareness and encourage the use of female condoms.
In the Indian context, the use of female condoms is still not widely accepted or appreciated, despite the potential consequences of unsafe sex, including unintended pregnancies and HIV/AIDS.
Despite the existence of female condoms, it is puzzling that many women are not taking advantage of them to protect themselves. This inspired me to undertake a project to understand the reasons behind this and develop ways to increase awareness and encourage the use of female condoms.
In the Indian context, the use of female condoms is still not widely accepted or appreciated, despite the potential consequences of unsafe sex, including unintended pregnancies and HIV/AIDS.
Despite the existence of female condoms, it is puzzling that many women are not taking advantage of them to protect themselves. This inspired me to undertake a project to understand the reasons behind this and develop ways to increase awareness and encourage the use of female condoms.
Research Insights
Research Insights
People are scared to use as they aren't aware about process and usage.
People are scared to use as they aren't aware about process and usage.
People are scared to use as they aren't aware about process and usage.
80% People in urban settings have heard about it but doesnt know what it actually is and never used it.
80% People in urban settings have heard about it but doesnt know what it actually is and never used it.
80% People in urban settings have heard about it but doesnt know what it actually is and never used it.
Can be really beneficial for sex workers and people indulging in casual sex.
Can be really beneficial for sex workers and people indulging in casual sex.
Can be really beneficial for sex workers and people indulging in casual sex.
Not displayed in Pharmacies like male condoms.
Not displayed in Pharmacies like male condoms.
Not displayed in Pharmacies like male condoms.
Misconception 1
Female condoms are difficult to use–
While they may take a little practice, female condoms are easy to use once you're familiar with the insertion process, similar to learning how to use tampons or male condoms.Misconception 2
Female condoms are uncomfortable– Female condoms are made from soft, flexible materials designed for comfort during intercourse, and many users report that they are barely noticeable when properly inserted.
Misconception 3
Female condoms are less effective than male condoms– Female condoms are just as effective as male condoms when used correctly, providing up to 95% protection against pregnancy and sexually transmitted infections (STIs).
Misconception 4
Female condoms need to be combined with a male condom– Using both a female condom and a male condom together is not recommended, as this can increase the chance of breakage due to friction between the two barriers.
Misconception 5
Female condoms reduce pleasure– Many users find that female condoms can enhance pleasure, as they allow for greater sensation and more control, with the outer ring stimulating the external genitalia.
"There is already a lot of taboo around female pleasure, for female condoms we need to change the narrative."
"There is already a lot of taboo around female pleasure, for female condoms we need to change the narrative."
Varuna, Sexual Health Educator
Varuna, Sexual Health Educator
"It puts them in charge of their sexuality but brands need to promote it in an educational way."
"It puts them in charge of their sexuality but brands need to promote it in an educational way."
Dr. Shilpa Arora, Gynecologist
Dr. Shilpa Arora, Gynecologist
Stree Female Condoms
Identity + Packaging
Stree boldly advocates for women's safety and pleasure, breaking stereotypes with a name that empowers, pops, and demands attention in Indian Urban Context.
An iterative process of designing packaging graphics involves finding the delicate balance between creating visuals that are exciting yet tasteful, inviting yet intimate, without crossing the line into vulgarity. This requires careful exploration of color, form, and messaging to ensure the design is both engaging and sensitive, capturing attention while maintaining a sense of refinement and approachability.
Stree Female Condoms
Identity + Packaging
Stree boldly advocates for women's safety and pleasure, breaking stereotypes with a name that empowers, pops, and demands attention in Indian Urban Context.
An iterative process of designing packaging graphics involves finding the delicate balance between creating visuals that are exciting yet tasteful, inviting yet intimate, without crossing the line into vulgarity. This requires careful exploration of color, form, and messaging to ensure the design is both engaging and sensitive, capturing attention while maintaining a sense of refinement and approachability.
User manual
User manual
The user manual was developed with fun illustrations to make the instructions easy to read and understand. The packaging was designed to be discreet, making it easy to carry and dispose of after use.
User Manual, a part of packagaing so it doesn’t go unnoticed or thrown away
Brochure Design
Brochure Design
To educate young girls, designed to give them a handy guide for sex education at school or at their gync, a brochure with information and resources.
To educate young girls, designed to give them a handy guide for sex education at school or at their gync, a brochure with information and resources.
To educate young girls, designed to give them a handy guide for sex education at school or at their gync, a brochure with information and resources.
