Designed as an interactive entertainment app, Hearts Desire merges film and game design to create a cinematic dating experience.
I led the UX and visual design, focusing on seamless transitions between live-action footage and gameplay, intuitive interaction systems, and a cohesive visual language.
UI/ux
Graduation project
Mobile app design
design systems
micro-interactions
Figma
To design an experience that’s as seamless and as a watching a film, yet preserves the interactivity and agency of a game.
The focus was on crafting a user journey where cinematic sequences and gameplay blend fluidly. Meta loops were integrated to encourage replay-ability and long-term engagement.
FMV dating sims are a popular genre across many Asian countries. This project aimed to bring that format to India, creating a locally grounded dating simulation told in Indian languages, with familiar nuances.
The goal was to craft narratives that feel authentic to Indian audiences while gamifying the experience of modern relationships through choice-driven play.
Targeted toward men aged 21–35 in Tier 1 and Tier 2 cities, the experience was designed to reflect contemporary dating realities.
Early user drop-offs
Complicated user flow
Confusing information hierarchy
Frustration due to an unintuitive timeline and limited content access
UX restricted to a single story, lacking scalability
