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Hemophilia Research

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Hemophilia Research

Bridging Communication Gaps in Hemophilia Care

A research-led design project creating an accessible e-learning app and a visual guide.

Bridging Communication Gaps in Hemophilia Care

A research-led design project creating an accessible e-learning app and a visual guide.

In collaboration with the Hemophilia Federation of India (HFI), this project identifies key communication gaps in hemophilia care through field research and stakeholder interviews.
The outcome simplifies medical information, improves awareness, and empowers patients and caregivers, showcasing how design research can drive meaningful healthcare impact.
In collaboration with the Hemophilia Federation of India (HFI), this project identifies key communication gaps in hemophilia care through field research and stakeholder interviews.
The outcome simplifies medical information, improves awareness, and empowers patients and caregivers, showcasing how design research can drive meaningful healthcare impact.
design Research
Healthcare
UI/UX
Visual Guide
E-learning
Design with impact

Collaboration:

Project:

HFI, Delhi

Year:

Year:

2023

2023

Duration:

Duration

3 Months

3 Months

Overview

Overview

Design’s role goes beyond aesthetics, it solves complex, real-world problems. For individuals with hemophilia, effective communication determines timely treatment and quality of life. This project explores how design research can drive awareness, accessibility, and informed healthcare decisions.

Understanding the Gaps:
A Research-Led Visual Narrative

Understanding the Gaps:
A Research-Led Visual Narrative

Through interviews, competitive studies, and detailed analysis of communication gaps, key insights emerged. Caregivers lacked clarity, patients faced stigma and learned self-care slowly, and healthcare providers struggled to communicate effectively.

Since HFI connects all three groups, it became the ideal source for creating awareness resources.

The solution was a visual guide and an e-learning platform to learn basic information clearly and calmly, without overwhelming users.

Through interviews, competitive studies, and detailed analysis of communication gaps, key insights emerged. Caregivers lacked clarity, patients faced stigma and learned self-care slowly, and healthcare providers struggled to communicate effectively.

Since HFI connects all three groups, it became the ideal source for creating awareness resources.

The solution was a visual guide and an e-learning platform to learn basic information clearly and calmly, without overwhelming users.

HemoPedia: E-learning app
UI/UX design intervention

HemoPedia: E-learning app
UI/UX design intervention

What?

What?

An e-learning app designed to simplify information about hemophilia through short, illustrated gamified modules. It explains symptoms, treatment routines, emergency care, and self-management in clear, easy language. The goal is to educate without overwhelming or frightening users.

Why and Who?

Why and Who?

Created for patients and caregivers, within the hemophilia community. It helps newly diagnosed families, supports ongoing care, and assists HFI staff during counselling sessions.

Meet Hemo

Meet Hemo

Information Architecture

Information Architecture

User Flows & Personas

User Flows & Personas

Wireframes

Wireframes

A Few Prototype Main Screens

A Few Prototype Main Screens

Considering the available resources and the feasibility of developing a mobile application, we decided to channel the same UX principles into creating a comprehensive visual guide, a quick, handy, and accessible resource that every city chapters can share with reliable answers.

Understanding hemophilia:
A visual guide

Understanding hemophilia:
A visual guide

Why a Visual Guide?

Why a Visual Guide?

A visual guide offers a low-cost, accessible, and reliable single source of information, simplifying complex medical information and empowering patients, caregivers, and counselors to communicate and manage hemophilia with clarity and confidence.

Illustrations

Illustrations

Visual Design

Visual Design

The visual guide, now available in 7 Indian languages and distributed across 40+ HFI chapters, has become a low-cost, accessible reference that strengthens counseling, enables clearer communication, and empowers families, its e-book version is widely shared across WhatsApp communities, extending its reach and impact nationwide.
The visual guide, now available in 7 Indian languages and distributed across 40+ HFI chapters, has become a low-cost, accessible reference that strengthens counseling, enables clearer communication, and empowers families, its e-book version is widely shared across WhatsApp communities, extending its reach and impact nationwide.

From Research to Launch

From Research to Launch

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