Macaraccoon is a fun and strategic board game developed by Zain Memon at Memesys Games. While the core art and mechanics were already in place, the project focused on refining the visual design—creating a cohesive identity and logo, updating production files, and developing a complete Kickstarter launch campaign.
Despite its playful visuals suggesting a kids’ game, Macaraccoon is a strategy-driven experience designed for game collectors and families. It has been playtested across a diverse age group, ranging from 8 to 60 years old.
Design Brief
& Challenges
Design Brief & Challenges
The identity direction was inspired by café signages, using handwritten, fluid custom typography to convey a sense of warmth and deliciousness. The main challenge was to create a logo that stood out against the game’s vibrant art and characters, while still feeling authentic to the world of Macaraccoon.
Baking Fresh Custom Lettering
Baking Fresh Custom Lettering
Adding Toppings- Colors & Type
Adding Toppings- Colors & Type
After over two years of development and playtesting, the game already had a clear direction for its visual and UX design. However, the components required further refinement, a final “cute pass” for colors and refined visuals for print production, with packaging and a rulebook prototype developed for reviewers.
Visual Representation of Rules
Visual Representation of Rules
Like most indie games, Macaraccoon was set to launch on Kickstarter, a crowdfunding platform. To engage backers and ensure a successful launch, a visually rich campaign page was developed—combining illustration, lettering, graphic design, and motion graphics to strike the perfect balance between cuteness and clarity. The campaign was a success, reaching 200% of its funding goal.
The Planning- Visual Direction
The Planning- Visual Direction
Doodles, Lettering, Colors, Animate- Repeat
Doodles, Lettering, Colors, Animate- Repeat
The Kickstarter Launch Campaign Page
The Kickstarter Launch
Campaign Page
Meta Advertisements Visuals
Meta Advertisements Visuals
