Anushri Gupta

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Summer Workshop Identity

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Anushri Gupta

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Summer Workshop Identity

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Summer Workshop
Identity design

Revitalizing NID’s flagship creative learning programme

Summer Workshop
Identity design

Revitalizing NID’s flagship creative learning programme

An identity redesign for NID’s annual Summer Workshop conducted under the Continuing Education Programmes (CEP). The rebranding reflects the spirit of open learning.

This project was done under the guidance of Prof. Tarun Deep Girdher, with collaborative efforts of Vaibhav Nanchahal, Anushri Gupta, Ira Chokhawala, Prashansa Ipsa, Pramiti Ramachandra.
Visual design
identity design
merchandise design

Guide:

Guide:

Prof. Tarun Deep Girdher

Year:

Year:

2024

2024

Duration:

Duration

1 Month

1 Month

Design Brief

Design Brief

To rebrand NID’s annual Summer Workshop with a cohesive and scalable visual identity applied across brochures, merchandise, notebooks, and workshop kits. The new design aimed to balance institutional formality with creative playfulness, reflecting the inclusive and participatory spirit of the programme.

Rebranding and Visual Language

Rebranding and Visual Language

Rebranding
Challenges

Rebranding Challenges

We began by identifying the gaps in the existing identity — the logo lacked participation and consistency, used an excess of colors, and failed to strike a balance between being formal and fun.
Since the Summer Workshop caters to a wide and diverse audience, it was essential to create a design system that feels inclusive across age groups, demographics, and gender.

Colors

Colors

Pastel shades were introduced to evoke a sense of freshness and summer, complementing the warm tones of yellow and orange used in the primary logo. This combination brought balance — maintaining vibrancy while ensuring a soft, welcoming visual appeal.

Visual Language

Visual Language

Design Direction

Design Direction

Paper cuts were used as the core visual language — translating the hands-on, playful spirit of the workshop into vibrant, tactile forms. The cutout shapes and scanned textures became the foundation for the visual identity and collaterals.

Collatrals

Collatrals

The collaterals included website graphics, week-wise brochures for 32 workshops, merchandise such as tote bags, T-shirts, and pouches, along with navigation graphics across campuses. The cohesive visual system was carried through to production, bringing the new identity to life across digital and physical touchpoints.

The Team

The Team

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